Metro Toronto Convention Centre - North Building

Tips for Exhibiting

Research your audience
choose the shows that are most appropriate for your products and services
Set measurable objectives
objectives enable you to evaluate results
Buy enough space
calculate for visitors, staff, displays and equipment
Assign responsibilities
assign specific individuals for each exhibit task
Consider your message
target your exhibit to your particular customers needs and concerns
Plan pre-show promotion
call customers, send invitations, utilize your advertising and sales potential
Schedule the tasks
planning will help you get your exhibit to the show on time and within budget

Inform your staff
explain their objectives and their responsibilities in achieving them
Train your sales people
familiarity with equipment and literature and complete all forms daily
Set up your exhibit
check signage, test equipment, install telephone, etc. (if necessary)
Watch for VIP visits
alert sales people to possible VIP industry visitors
Provide news releases
shows attract news media, be sure your story is heard!
Look at other exhibits
note the unusual and fresh ideas, qualify the attending crowd
Monitor booth activity
be flexible. decide each day if change is necessary in schedules, etc.
Schedule staff meetings daily
give staff a chance to share experiences
Reward high achievers
recognize those who make your exhibit successful

Meet to evaluate
get feedback for the next show
Pack your exhibit carefully
protect your investment
Follow up leads
make phone calls and send thank you letters to customers and prospects
Gather information
track traffic, business cards, literature distributed, leads and sales
Evaluate your exhibit
record sales attributable to show participation up to a year