Metro Toronto Convention Centre - North Building
| Thurs., Mar. 25 | 10am-6pm |
| Fri., Mar. 26 | 10am-6pm |
| Sat., Mar. 27 | 10am-4pm |
Tips for Exhibiting
Before The Show
- Research your audience
choose the shows that are most appropriate for your products and services
- Set measurable objectives
objectives enable you to evaluate results
- Buy enough space
calculate for visitors, staff, displays and equipment
- Assign responsibilities
assign specific individuals for each exhibit task
- Consider your message
target your exhibit to your particular customers needs and concerns
- Plan pre-show promotion
call customers, send invitations, utilize your advertising and sales potential
- Schedule the tasks
planning will help you get your exhibit to the show on time and within budget
At The Show
- Inform your staff
explain their objectives and their responsibilities in achieving them
- Train your sales people
familiarity with equipment and literature and complete all forms daily
- Set up your exhibit
check signage, test equipment, install telephone, etc. (if necessary)
- Watch for VIP visits
alert sales people to possible VIP industry visitors
- Provide news releases
shows attract news media, be sure your story is heard!
- Look at other exhibits
note the unusual and fresh ideas, qualify the attending crowd
- Monitor booth activity
be flexible. decide each day if change is necessary in schedules, etc.
- Schedule staff meetings daily
give staff a chance to share experiences
- Reward high achievers
recognize those who make your exhibit successful
After The Show
- Meet to evaluate
get feedback for the next show
- Pack your exhibit carefully
protect your investment
- Follow up leads
make phone calls and send thank you letters to customers and prospects
- Gather information
track traffic, business cards, literature distributed, leads and sales
- Evaluate your exhibit
record sales attributable to show participation up to a year
DONE